In the year 1966, Bud Bushnell established Genie Industries. At that time, he bought the manufacturing rights to a material lift that functioned on compressed air. The name Genie originated from the "magic in the bottle" that was utilized to lower and raise the hoist. This mechanism really impressed a lot of clients and thus, the name was born.
Genie expanded operations and established itself into various new markets, since the demand for platforms and work lifts grew. Over time, when the requirements for new machines to meet many applications grew, the company made itself known in many new markets. Like for example, Genie went into production with man-lifts, articulated booms, light towers stick booms and telehandlers.
Because of the economic slump during the start of the 2000s, Genie decided to secure a partner who had the same values. They partnered up together with Terex Corporation. This company has a history obtaining machine manufacturers across the globe who proved to be a good business match. Genie Industries was sold during the year 2002 and became a part of Terex Corporation.
In the first years after the sale, it was determined to maintain the Genie brand name within the Terex Aerial Work Platforms or AWP segment of Terex, because of the name's solid reputation in the marketplace. Therefore, all Genie machines continue to be marketed under the Genie brand name.
The company takes great pride in listening and taking advise from their clients. Genie has always been continually dedicated to improving the efficiency and quality in addition to lessening wastes. Even long after the sale has been closed, the company focuses on providing outstanding support. These are the very work disciplines which have made Genie a trusted brand name over the last decades and continue to keep their reputation for quality and top-of-the-line equipment.
The DC and Bi-Energy machines provided by Genie provide quiet operation, emission-free even in the most delicate work settings. Where the machinery must be driven significant distances, like within industrial situations, the Genie bi-energy system combines the advantages of a 48V DC machine with the power of a diesel-powered generator.
Compared to any of the various kinds of aerial platforms, telescopic booms offer more horizontal reach overall. These machines are ideal for limited access places in construction and other industrial environments. The Genie Telescopic S booms have been designed to offer utmost productivity. These machines deliver supreme traction and the drive speed you require to be able to travel around the job area and work site.